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Testing Business Ideas

I’m a big fan of using experimentation to test and validate new business ideas, as well as developing bolder roadmaps for core innovation. In order to feed good ideas into our experimentation efforts, we need to start with insights from our customers. David Bland agrees, and included one of my stories in his new book Testing Business Ideas, from Strategyzer. It’s a great book, full of many useful techniques to run experiments. Check it out!